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How do you acquire new customers? Customers have more than one way of discovering your business. They can walk into your store when they are in the neighborhood or they can come online. The internet enables them to search for your website in many ways. Prospective buyers can search your store name in a social media network or they can look for you in a search engine. You can help customers discover your e-commerce website by using pay-per-click (PPC) advertising. When they type in a keyword which relates to your products, the search engine will pull out organic search results and place your advertisement on top or on the side of the page.

While, there are a number of ways to help customers find you, you need to put in a little effort to influence their decision to buy from you as well. That effort comes in the form of using chat support software on your website! This web-based tool is integrated on your website within a matter of minutes. Once your webmaster copy/pastes the HTML code, a chat API will immediately appear. You can modify the look of the chat window so that it can appear as part of your website. After making amendments to the brand logo and colors, the online CRM application is ready to be used!


You can place the live support chat software on one or on all pages of the website. Many e-businesses have placed it as a click-to-chat button on their ‘Contact Us’ page and others have made it appear as a tab which appears on every page. You can format its placement in any manner that you like. Once website visitors enter your website, the chat API window will appear on the screen and a greeting message will be sent. The chat window does not show another message until customers are ready to respond the welcome text. Although, chat support software automatically sends the greeting, customer service representatives (CSRs) are authorized to carry out a live chat conversation.

How does live support chat software help customers?

  • The online CRM application uses CSRs to engage and convert website visitors.
  • Live chat representatives act as brand ambassadors of your company.
  • They inform browsers about your promotional offers and new product offerings.
  • They clarify your company policies such as financing options, shipping and handling.
  • By answer customer queries, CSRs boost confidence in your company and encourage customers to buy from you.


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