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I don’t want to pound the alarm but online business leaders should be worried. Everyone knows that alternative websites are only a few mouse clicks away. E-retailers have a short window of time to hook website visitors. Just how short? 20 seconds? 10 seconds? You’re not even close! It’s almost embarrassing to say this but according to Brain Statistics, the average attention span is 8 seconds. What can you possibly do in 8 seconds to grab their attention? You can use chat support software or listen to industry experts that advise e-retailers to only make sure their business page loads as quickly as possible. Studies show that 32% of browsers start abandoning slow websites between one to five seconds. A one second delay in page load time has astronomical consequences. It can result in 7% lost conversions, 11% fewer page views, and 16% decreased customer satisfaction.

Whet their appetite

There is no denying that fact that no one likes to wait. Make someone wait long enough and they will go elsewhere. It is an absolute necessity to have faster loading time. However, improving the speed will only get you so far. Customers want to see what you are made of. Patrick Wood, director of AM Ventures, expresses the need to have a good homepage copy. It should make an impact and entice readers to go beyond the homepage. It’s not enough to suck them in. You should use live chat software to ensure visitors will have a meaningful user experience. Wood explains, “Users land on a site with a specific intent: either to purchase something or to explore a solution. Think about what you want customers to take away from an experience with your brand, not just the nuts and bolts description of what you do.”

Affect their Purchase Decision

WG Live Chat Software is behind the innovative business solution. E-retailers from across a range of industries have seen the wonders that take place when they use chat support software. Easily installed, the web-based tool appears as a customizable chat API window and click-to-chat button on your website. It connects website visitors to professional human chat operators that are available around the clock to live chat. Live chat software appoints customer service representatives (CSRs) from around the world to interact with visitors and provide them instantaneous answers to their hard-hitting questions. CSRs can enhance the user experience by providing information in English, German, French, Spanish and Arabic. This enables browsers to resolve problems in a language they feel the most comfortable interacting in.

What techniques do you use to hook your customers? Share below!




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